But you don’t have to fixate on each metric you see.ĭepending on your goals, you must know which metrics need your attention and what they mean for your business. Having access to so much data can get overwhelming. This lets you set realistic benchmarks and plan better content in the future. This information allows you to shape your marketing strategy in a way that it delivers maximum ROI and helps you achieve your goals.Īnalytics also help you understand how you stack up against the competition. Tracking LinkedIn analytics helps you learn about your page’s overall performance, your audience and the kind of content people want to see more of.įor example, you can find out where your audience is located, which posts they’re interacting the most with and what type of content is driving the most traffic to your website. Note: You must be a page admin or have “analyst” access to track analytics. Click on the tab you want to view metrics for.Click on the Analytics drop-down from the menu.Follow the steps below to start tracking data on the platform: You can easily access the native LinkedIn analytics tool from your dashboard. It’s statistical data that provides valuable insight into who your audience is, and how they’re responding to your company page and its content. LinkedIn analytics is a collection of metrics that helps you measure the effectiveness of your posts, updates and strategy on the platform. Use LinkedIn analytics to create a data-drive strategy.How to make the most of LinkedIn analytics.In this article, you’ll learn about LinkedIn analytics, which metrics to track and how to make the most of this data when it comes to improving your LinkedIn strategy. And it makes sense, considering 80% of all B2B social media leads come from the professional platform. LinkedIn is the #1 channel for B2B marketers to distribute content. You also need to track the right metrics and analyze the performance of your posts to win on the platform.
Planning and posting content is just one half of your LinkedIn marketing strategy.
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