The announcement also comes at an interesting time.
Today’s news follows Endel’s collaborations with artists including Grimes, Plastikman and James Blake, as well as funding rounds of $5m in 2020 and $15m in 2022. The latter’s Alexa Fund was one of Endel’s first investors, in 2018, when the startup joined its Alexa Accelerator. However, Endel and Amazon are not strangers on a corporate level. While the company has released albums of its AI-generated music before, via a distribution deal with WMG’s ADA, this is its first direct partnership with a streaming service.
This is the kind of music that is already produced for Endel’s own apps, including an Alexa skill for Amazon devices. The playlist starts with Endel’s reworking of a track by electronic artists Kaskade and deadmau5’s Kx5 project, followed by a ‘soundscape’ created using the startup’s Endel Pacific AI engine. The Berlin-based startup has worked with the streaming service to create an eight-hour playlist called ‘Sleep Science’, which launches today. Tags: Amazon Amazon Music Artificial Intelligence Endel Playlists Top StoriesĪI music firm Endel has found a new frontier for its sleep tracks: Amazon Music.
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